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11/02/2006 7:00 PM

Campaign TV Ads: What's Required?

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With less than a week until Election Day, candidates are making their final push for votes.
Political advertisements on TV are one way to do that. An ad that just started airing this week endorses Dick Kelly for Senate in District 13, but doesn't link the candidate with the commercial. 

If you missed the disclaimer at the beginning of this political campaign ad - it was paid for by Dick Kelly For Senate.

But you'd only know that if you catch the one line of text in the first four seconds of the 30 second commercial. Kelly never appears in the ad. 

According to the FCC, a political advertisement is only required to identify who paid for it or sponsored it. And it allows candidates to decide if that disclaimer appears at the beginning or the end of the ad. 

Kelly’s opponent for District 13 State Senate, Scott Heidepriem says, “It seems to me if you are going to question the character of your opponent, you oughta own up to it.” 

The ad is targeted at Heidepriem, who calls this type of advertisement dirty politics.

He says, “It's perfectly legal but there's a reason that my opponent doesn't want to have anything to do with the commercial and that's why he's using actors and actresses and who are being told what to say.” 

Heidepriem released his own ad Wednesday, one day after Kelly's hit the airwaves. 

Heidepriem says he made sure to connect Kelly to the first ad. And he says despite the claims made in Kelly's commercial, it doesn't bother him. 

“He can run any kind of campaign he wants to and we're gonna continue to talk about the future,” he says. 

KELOLAND News contacted Senator Dick Kelly several times for comment on the political ad - our phone calls were not returned.





Kelli Grant
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